Joana works with cultural institutions, foundations, municipalities, social organisations, private collectors, and selected corporate or hospitality partners. Projects are developed for contexts that value long-term cultural impact, ethical practice, and thoughtful collaboration.

Her role often combines curatorial thinking with advisory and programme development. Depending on the project, this may include curatorial direction, strategic advisory, programme design, or coordination between artists, institutions, and stakeholders. The focus is always on clarity of role and responsibility.

Art for All is a flagship cultural inclusion programme developed and directed by Joana. It brings contemporary art into dialogue with communities traditionally excluded from the cultural circuit, through long-term, participatory programmes developed in collaboration with institutions and artists.

Sustainability is treated as a working methodology rather than a label. It informs decisions around materials, production methods, logistics, scale, and lifecycle, ensuring that projects are environmentally responsible while remaining artistically and institutionally viable.

Projects usually begin with a conversation to understand context, objectives, constraints, and values. From there, a tailored approach is developed, outlining scope, roles, timelines, and responsibilities. Every project is shaped through dialogue and attention to context.

Yes. Joana has extensive international experience and works across different cultural, institutional, and regulatory contexts. Projects may be local or international, depending on scope and partnership structure.

Both. Some engagements are project-based, while others involve long-term programme development or advisory roles. Continuity is encouraged where it supports deeper impact and sustainable outcomes.

Organisations and partners are welcome to get in touch via the contact page to initiate a conversation. Initial discussions focus on alignment of values, context, and feasibility before moving into formal project development.

Joana works with artists and artworks through advisory, curatorial, and acquisition-related roles, supporting responsible sales, commissions, and institutional placements while maintaining transparency and avoiding speculative practices.